Graphic Services

graphic-artGraphic Design

Graphic design is the art of giving meaningful form to information. In an era when information comes from every imaginable source, the graphic designer’s role in modern communication cannot be overvalued. Graphic design influences everything from hand-painted signs to corporate images.

Creating marketing and visual expression...

I offer professional graphics custom designed for your business. First, I listen to you, then I use my many years of experience to create effective communication materials. I design a wide variety of materials including business cards, brochures, logos, flyers, postcards, catalogs, magazine advertising, trade-show banners, stationery, vehicle graphics and everything in between.

Why Hire a Graphic Designer?

You might think that hiring a graphic designer is one more expense that you don't need. Here are several reasons why that type of thinking could lead you down the wrong path.

Improves Your Image

We've all seen business cards prepared on a home printer using perforated paper and the impression they leave. Professionally designed graphics and materials will convey an image to your customers of professionalism that they can trust.

Stand Out in a Crowd

Every day we're bombarded by thousands of advertisements all vying for our attention. Your best defense against becoming a part of the noise is through great design that captures your audience's attention. And the best way to ensure you get that eye-catching design is to hire a graphic designer.

Saves You Money

It makes sense that doing things yourself will save you money. Unfortunately, in the world of printing that sometimes isn't the case. Unless your file is prepared precisely the way it needs to be for printing, you may find that it costs more to prepare the file for printing than it would to simply hire a designer to do things from the start.

Knows the Software

Some people would have you believe that with Photoshop they can do anything. And the truth is that you can do anything with Photoshop — poorly. No single program can handle all the jobs needed to create quality materials and a designer knows how to put each program to it's best use for quality results every time.

After more than twenty years in business, I have helped hundreds of individuals and business' both small and large. I have the knowledge and experience to make your projects a success. I pride myself on creating strong design solutions for all your projects in a time frame that fits your schedule. By keeping up on all the latest techniques and equipment I make sure that your business always looks its best.

Creativity & Strategy

Whether you are starting a new business, launching a new product, or feel it’s time to shake things up a bit, chances are you've come to realize that looking great is a necessity. I can help with that by applying my design experience, enhancing your company’s image, supporting your brand, and promoting your product or service with outstanding visual communications.

Twenty years of experience has enabled me to ensure that clients receive innovative services that evolve with consumer tastes and emerging market trends. My clients benefit from value added services; your clients will benefit from my end-to-end expertise that will help them understand your company and get excited about your business.

brandingBranding

My marketing services rely on new media strategies and methods that will insure that your brand is recognized online. I offer a fully integrated suite of products and services to help your customers identify you and fulfill their needs.

Designing an effective logo is one of the most important steps in creating a visual brand for your business. A good logo is worth little if you can't use it! Our logos are hand-drawn from scratch in vector software, so your logo won't lose sharpness or shape regardless of how you want to use it.

An organization’s brand is a composite of visual components — incorporating the logo and identity, which encompass type, colour, and imagery — coupled with strategic messaging and the overall value proposition. I undertake an intensive discovery process to fully understand what you do, what it means, and why it’s important. I then collaborate with you to produce materials that vividly convey your unique story to the world through high-impact design and messaging.

Why Brand?

Having a distinct brand story personality sets you apart from your competitors and helps people remember you.

I believe good is not good enough — I strive to create extraordinary brands. I understand brand strategy and design, and combine conceptual thinking with creative ideas. I strive to ensure a visually distinctive, enduring and versatile brand.

Branding Process

In order to deliver effective branding programs we must be able to clearly understand the conditions surrounding the brand. Among other things, we should have data about existing perceptions (from employees, customers, financial pundits, etc). I will build a customer profile that identifies the key drivers for your potential audiences. I will also gain insight into the competitive landscape so I can see how other brands position themselves.

Strategy

The foundation and road-map.

The brand strategy session takes into account the various factors that affect a brand, and works to define what the brand should stand for over time. From this, we determine how to use this definition as the strategic foundation and brand platform for all brand decisions. The brand strategy is like a map, without it you're unlikely to reach your destination.

Brand Messaging

Clear messaging is critical.

Done well, tone-of-voice allows your brand to convey its values or qualities through the language it uses. My process for defining your brand messaging and tone-of-voice begins unfolding as we work through the brand discovery and strategy session. The outcome distills the essence of your brand into a concise document that includes primary and secondary messaging, and clear standards for verbal and written communication.

Brand Identity

What does the message look like?

A logo is not your brand, nor is it your identity. Logo design, identity design and messaging have different roles that together form a perceived image for a business or product. Your brand identity is the visual aspects that form part of the overall brand, such as logo, fonts, colour palette, stationery, grids etc. I typically assemble your brand identity with a set of guidelines. These guidelines administer how the identity is applied throughout a variety of mediums; using approved colour palettes, fonts, layouts, measurements and so forth.

Brand Launch

Accelerate the success of your new brand.

When the project is complete, you will understand how to articulate your brand effectively to your customers… but sometimes you need help to generate that extra buzz at the crucial public launch time. Depending on the situation, the launch program can include a variety of components such as; Digital branding, Ad Campaigns, Social Media Strategy, Corporate videos or Press Releases. The scope of the launch strategy depends on the brand, the needs, the financial situation and the timing. I'll work with you to meet your objectives and budget.

Socialize Your Brand Message

Amplify your brand message.

The way businesses and customers interact today has changed radically over the past decade. Today, it's necessary to consider the impact of social media and amplify your brand message through social channels. Brands striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. I will partner with you to advise your organization on social media strategy, monitoring, content, and moderation.

marketing-onlineMarketing Online

Your website is published... Now what? How do people find it?

For many clients, launching a website is only the beginning of an unfolding business initiative. Attracting visitors, potential customers and other target audiences to a new website is the next logical step.

I can help bring valuable traffic to your site with search engine marketing, optimization and advertising services. I can work to optimize new or existing websites, create and run online search marketing campaigns, or help you create a buzz through social media.

I offer the experience and know-how to build real results, using best practices and common sense business intelligence — exactly what you need to achieve the online success that you can be proud of.

Internet Promotion

No one will visit your website if they don’t know about it. I’ll help you reach new customers and keep in touch with existing ones.

The Internet has become the information superhighway for the buying public. Most people prefer the hassle free transactions that Internet shopping can offer. Internet Promotion offers cost effective ways for businesses to enhance their product or service distribution networks. With millions of people using the Internet to search for products and services, businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Internet Promotion also provides the advantage of being enduring. Internet Promotion is often timeless with website content remaining accessible by search engines and in archives for years to come.

In these tough times, creativity is key.

The current economy has reduced marketing and promotional budgets for businesses putting them under pressure to find innovative ways to continue to market their products and services. Conventional marketing tools such as newspaper, magazine, radio and television advertisements can be costly. It can be difficult for a company with a limited budget to stay competitive. I can help you focus your online marketing efforts to be most cost-effective and have the greatest results.

My cost effective and targeted strategies will:

  • Drive quality traffic to your site.
  • Generate considerable interest in your business.
  • Boost your web site’s popularity.
  • Increase your site’s search engine ranking.
  • Help establish a business reputation.
  • Increase sales.
  • Increase revenue.

Mailing Lists

Mailing lists can be a great way to stay in touch with customers.

Let your clients know about new products or services and give them special offers and discounts to show your appreciation of their past business and to encourage future business.

Chances are, new customers are finding your business through web search engines, such as Google, Yahoo and Bing. However, stiff competition and other factors can result in low rankings in the search engines. A Pay-per-click traffic program offers you an effective, results-driven way to hit the ground running in terms of building website traffic and enhancing name brand awareness. If you are currently doing pay-per-click advertising or are thinking about starting a pay-per-click campaign. I can help you start a new campaign or fine-tune your existing one. I’ll make recommendations on the best keywords for you to bid on and make sure that you are getting the most out of your pay-per-click budget.

Search Engine Optimization

Through different SEO strategies, you can see your search engine ranking improve and your site’s relevance in searches increase. I'll prepare a personalized proposal to advise you on what online marketing strategies you should be considering. Let me focus on the marketing strategies for your website so you can focus on growing your business.

Interactive

I combine user experience expertise with excellent design to create compelling websites that draw and retain visitors. I've planned, designed, and developed websites that are beautiful and easy to navigate for more than a decade. I can create a new site with a robust content management system and portable device compatibility, refresh an existing site to meet evolving requirements, or fortify your online presence with social media components that help you build closer relationships with customers.

Print Production

In an age when everything is going virtual, print survives because it is tangible. Effective print design ensures that people pick up and are impressed by your materials. From corporate collateral — including brochures, posters, annual reports, and product sheets — to direct mail, invitations, and specialty promotions, to larger products such as magazines, books, and newsletters, I will guide your projects from concept to delivery, and help you get the most out of your print budget.

Packaging

You never get a second chance to make a good first impression, so how you package your products — whether books, CDs, DVDs, or software — impacts how they are interpreted and how well they sell. I create compelling packaging that piques curiosity, builds anticipation, bolsters brand identity, and boosts sales. My experience with package design results in innovative presentations that render great products simply irresistible.

marketing-materialsMarketing Materials

Print Design

The collateral I design is crafted to competently represent your business. I have years of experience creating business cards, brochures, catalogs, magazines, booklets, flyers, posters, retail displays and ads that work.

Your business materials, delivered.

I personally see each project through to completion. Finals are delivered press ready. I also work closely with reputable printing firms to ensure your materials meet the highest production standards.

Solutions that are truly unique.

Stock illustrations are fast and easy. Trouble is, anyone can use the same images you've chosen. I can create unique, custom illustrations that fit your needs precisely, and that belong exclusively to you.

More than just pictures.

My illustrative expertise spans a wide range of areas. Product mock-ups, website headers, icons, schematics, flowcharts & graphs, technical drawings, cartoons, process illustrations, instructions and more.

Because it's not all about paper.

More companies are reducing their use of printed materials in favour of digital options. I can design and build digital publications, product demonstrations, and presentations that stand out and capture your audience's attention.

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