brandingBranding

My marketing services rely on new media strategies and methods that will insure that your brand is recognized online. I offer a fully integrated suite of products and services to help your customers identify you and fulfill their needs.

Designing an effective logo is one of the most important steps in creating a visual brand for your business. A good logo is worth little if you can't use it! Our logos are hand-drawn from scratch in vector software, so your logo won't lose sharpness or shape regardless of how you want to use it.

An organization’s brand is a composite of visual components — incorporating the logo and identity, which encompass type, colour, and imagery — coupled with strategic messaging and the overall value proposition. I undertake an intensive discovery process to fully understand what you do, what it means, and why it’s important. I then collaborate with you to produce materials that vividly convey your unique story to the world through high-impact design and messaging.

Why Brand?

Having a distinct brand story personality sets you apart from your competitors and helps people remember you.

I believe good is not good enough — I strive to create extraordinary brands. I understand brand strategy and design, and combine conceptual thinking with creative ideas. I strive to ensure a visually distinctive, enduring and versatile brand.

Branding Process

In order to deliver effective branding programs we must be able to clearly understand the conditions surrounding the brand. Among other things, we should have data about existing perceptions (from employees, customers, financial pundits, etc). I will build a customer profile that identifies the key drivers for your potential audiences. I will also gain insight into the competitive landscape so I can see how other brands position themselves.

Strategy

The foundation and road-map.

The brand strategy session takes into account the various factors that affect a brand, and works to define what the brand should stand for over time. From this, we determine how to use this definition as the strategic foundation and brand platform for all brand decisions. The brand strategy is like a map, without it you're unlikely to reach your destination.

Brand Messaging

Clear messaging is critical.

Done well, tone-of-voice allows your brand to convey its values or qualities through the language it uses. My process for defining your brand messaging and tone-of-voice begins unfolding as we work through the brand discovery and strategy session. The outcome distills the essence of your brand into a concise document that includes primary and secondary messaging, and clear standards for verbal and written communication.

Brand Identity

What does the message look like?

A logo is not your brand, nor is it your identity. Logo design, identity design and messaging have different roles that together form a perceived image for a business or product. Your brand identity is the visual aspects that form part of the overall brand, such as logo, fonts, colour palette, stationery, grids etc. I typically assemble your brand identity with a set of guidelines. These guidelines administer how the identity is applied throughout a variety of mediums; using approved colour palettes, fonts, layouts, measurements and so forth.

Brand Launch

Accelerate the success of your new brand.

When the project is complete, you will understand how to articulate your brand effectively to your customers… but sometimes you need help to generate that extra buzz at the crucial public launch time. Depending on the situation, the launch program can include a variety of components such as; Digital branding, Ad Campaigns, Social Media Strategy, Corporate videos or Press Releases. The scope of the launch strategy depends on the brand, the needs, the financial situation and the timing. I'll work with you to meet your objectives and budget.

Socialize Your Brand Message

Amplify your brand message.

The way businesses and customers interact today has changed radically over the past decade. Today, it's necessary to consider the impact of social media and amplify your brand message through social channels. Brands striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. I will partner with you to advise your organization on social media strategy, monitoring, content, and moderation.

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