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Corporate
Identity

Branding with Consistent Messaging Is Memorable

Corporate Branding Services

Corporate branding is the practice of promoting a company's overall identity, values and reputation rather than just its individual products or services. It shapes public perception through a unified, consistent image—including logos, mission and culture—to build trust, foster loyalty and differentiate the business from competitors across all platforms. It matters.

Strategy

In order to deliver effective branding programs we must be able to clearly understand the conditions surrounding the brand. Among other things, we should have data about existing perceptions (from employees, customers, financial pundits, etc). We will build a customer profile that identifies the key drivers for your potential audiences. We will also gain insight into the competitive landscape so we can see how other brands position themselves.

Branding

Done well, tone-of-voice allows your brand to convey its values or qualities through the language it uses. Our process for defining your brand messaging and tone-of-voice begins unfolding as we work through the brand discovery and strategy session. The outcome distills the essence of your brand into a concise document that includes primary and secondary messaging, and clear standards for verbal and written communication.

Design

A logo is not your brand, nor is it your identity. Logo design, identity design and messaging have different roles that together form a perceived image for a business or product. Your brand identity is the visual aspects that form part of the overall brand, such as logo, fonts, colour palette, stationery, grids etc. We typically assemble your brand identity with a set of guidelines. These guidelines administer how the identity is applied throughout a variety of mediums; using approved colour palettes, fonts, layouts, measurements and so forth.